SLEEP LIKE A CHILD. AGAIN
| Title | SLEEP LIKE A CHILD. AGAIN |
| Brand | IKEA |
| Product/Service | IKEA SWEDEN |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Production Company
|
CAMP DAVID Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Petra Albrektson |
Åkestam Holst |
Art Director |
| Emma Zetterholm |
Åkestam Holst |
Copywriter |
| Kjell Månsson |
Åkestam Holst |
Account Executive |
| Cecilia Bauman |
Åkestam Holst |
Account Director |
| Agneta Oppenheim |
Åkestam Holst |
Account Manager |
| Leila Widgren |
Åkestam Holst |
Agency Producer |
| Jerker Winther |
Åkestam Holst |
Planner |
| Sofia Swedenborg |
Åkestam Holst |
Digital Producer |
| Anna Forsberg |
Åkestam Holst |
Graphic Designer |
| Anna Lundeborg |
Åkestam Holst |
Digital Planner |
| Jens Sjöbergh |
Åkestam Holst |
Digital Designer |
| Pellen Wegler |
Åkestam Holst |
Flash Animator |
| Christoffer Von Reis |
Camp David |
Director |
| Lolo Uggla |
Camp David |
Producer |
| Stopp |
STOPP |
Post Production |
| Music Super Circus |
Music Super Circus |
Music Artist |
| Christine Eliasson |
IKEA |
Advertiser's Supervisor |
Brief Explanation
For a small child sleeping is uncomplicated and undemanding. As children we fall asleep whenever and wherever. Over the years, it becomes more
complicated - sometimes we lie awake with concerns about lying awake. IKEA ́s beds help you with the difficult art of doing the easiest thing in the world. To sleep like a child. Again.
Creative Execution
We used the Original Music "The River of Dreams" by Billy Joel, but with a distinct and unique recording by Music Super Circus.