DO YOU LOVE ENERGY - BUT DON'T CARE MUCH ABOUT ELECTRICITY?
| Title | DO YOU LOVE ENERGY - BUT DON'T CARE MUCH ABOUT ELECTRICITY? |
| Brand | SKELLEFTEÅ KRAFT |
| Product/Service | POWER COMPANY |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Production Company
|
CALLBOY Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Hanna Björk |
Åkestam Holst |
Copywriter |
| Lars Holthe |
Åkestam Holst |
Art Director |
| Fredrik Burman |
Åkestam Holst |
Account Director |
| Ikka Norberg |
Åkestam Holst |
Account Manager |
| Leila Widgren |
Åkestam Holst |
Agency Producer |
| Lisa Adamsson |
Åkestam Holst |
Planner |
| Lukas Hammar |
Callboy |
Director |
| Nils Ljunggren |
Callboy |
Producer |
| Christoffer Svanberg |
Skellefteå Kraft |
Advertiser's Supervisor |
| Ann/Katrin Högdahl |
Skellefteå Kraft |
Advertiser's Supervisor |
Brief Explanation
Skellefteå Kraft is the small municipality-owned power company from north of Sweden who challenges the majors. Even the most well-read people in Sweden think that electric is hard to understand, frustrating to pay and on the whole, something you don't like to put any efforts on. But as a customer at Skellefteå Kraft, you don't need to think of electricity. No complicated bills or hidden fees, customer service opened 24/7 and contracts that are easy to understand allowing you to put your energy on things other than electricity.
Creative Execution
The song in the movie "The a la menthe" by La Caution, also known as "The lazer song" from the movie Oceans Twelve.