Winners & Shortlists

THE MUSIC OF DUST

TitleTHE MUSIC OF DUST
BrandPHILIPS
Product/ServicePHILIPS PERFORMER PRO
Category A07. USE OF MUSIC
Entrant Company NAVIGATOR DDB Moscow, RUSSIA
Advertising Agency NAVIGATOR DDB Moscow, RUSSIA
Production Company PARK PRODUCTION Moscow, RUSSIA
Credits
Name Company Position
Anna Denisova DDB Russia Creative Director
Ivan Davydov DDB Russia Senior Art Director
Elena Vasyukova DDB Russia Agency Producer
Alexander Kopylov DDB Russia Composer
Natalia Irodova DDB Russia Account Director
Tatiana Malievskaya DDB Russia Account Manager
Maria Yakushina Park Production Producer
Vladislav Opelyants Director

Brief Explanation

How many pounds of dust it takes to suck in Tchaikovsky's "Sugarplum Fairy Dance"? Can I vacuum clean things, which glow in the dark? Is it true, that Philips Performer Pro keeps on working even with a full bag? To answer these questions, an experiment was conducted.

Creative Execution

It's a "Dance of Sugarplum Fairy" by Tchaikovsky