Title	AFTERGLOW - A PHILIPS AMBILIGHT EXPERIENCE
Brand	PHILIPS TV (TPVISION)
Product/Service	TELEVISION
Category	A03. ACHIEVEMENT IN PRODUCTION
Entrant Company	AHLSTRAND & WåLLGREN Stockholm, SWEDEN
Advertising Agency	AHLSTRAND & WåLLGREN Stockholm, SWEDEN
Production Company	SWEETGRASS PRODUCTIONS Nelson, CANADA
Production Company 2	COLONY Stockholm, SWEDEN

Name	Company	Position
Joakim Örnstig	Philips TV	Marketing Director
Ulf Ahlstrand	Ahlstrand/Wållgren	Account Director
Joakim Örnstig	Philips TV	Marketing Director
Helena Bengstsson	Ahlstrand/Wållgren	Account Manager
Cristopher Gedda Westrell	Ahlstrand/Wållgren	Associate Creative Director
Johan Schnönfeldt	Ahlstrand/Wållgren	Art Director
Mark Baughen	Colony Productions	Agency Producer
Nick Waggoner	Sweetgrass Productions	Director
Mike Brown	Sweetgrass Productions	Producer

Brief Explanation

To film in the snow. In the inner Alaska region. At night. Using real light. Takes balls. This productions is something you don't see any day. It took 5 weeks and a lot of hard work. The film Afterglow was made to visually show the effect of Philips TV technology called Ambilight which consists of LED lights on the TV that project light and color from the screen to the wall behind it. This was a our way of showing that extra light gives you an experience beyond the ordinary.

Creative Execution

Everything was made for real. The lights was flowin in. They slept on the mountain.