| Title | TYKE |
| Brand | PETA DEUTSCHLAND |
| Product/Service | PETA DEUTSCHLAND |
| Category |
A08. SOUND DESIGN |
|
Entrant Company
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Advertising Agency
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Production Company
|
GREENSKYFILMS Köln, GERMANY
|
Credits
| Ralf Heuel |
Grabarz/Partner |
Chief Creative Officer |
| Timm Weber |
Grabarz/Partner |
Group Head Creation |
| Andreas Brunsch |
Grabarz/Partner |
Creative Director |
| Thomas Dempewolf |
Grabarz/Partner |
Creative Director |
| Ciro Andreas Buono |
Grabarz/Partner |
Art Director |
| Julijus Rebic |
Grabarz/Partner |
Art Director |
| Barbara Dirscherl |
Grabarz/Partner |
Art Director |
| Thomas Dempewolf |
Grabarz/Partner |
Copywriter |
| Jacob Sauerwald |
Grabarz/Partner |
Copywriter |
| Mareike Woischke/Astarte Julia Toomeh/Thomas Dempewolf/Andreas Brunsch |
Grabarz/Partner |
Skript |
| Florian Radke |
PETA Deutschland E.v. |
Advertiser Supervisor |
| Jobst Eggert/Hendrik Thiele/Christian Coslar/Silke Berenthal/Peter Hoeffken |
PETA Deutschland E.v. |
Advertiser Supervisor |
| Anke Wiesenthal |
|
Editor |
| Niklas Rieger |
Grabarz/Partner |
Digital Concept |
| Marcus Langer |
C/O Jutta Fricke Illustrators |
Ilustrator |
| Christian Ernle/Daniel Ernle/Radollav Radik |
Dec 3 |
Cgi/Coding |
| Philipp Breidhardt/Henning Martens/Samuel Muff |
Slaughterhouse |
Grading/Rendering |
| Thomas Brettschneider/Moritz Grenzbach/Nina Kuder/Stefan Hafen/Max Hoever/Floria |
Greenskyfilms Gmbh |
Production |
| Henning Sommer/Felix Mueller |
Supreme Music |
Sound Design |
| Torsten Hennings/Dimitrios Posukidis/Jochen Koempe/Uta Wittchen |
Studio Funk/Hamburg |
Sound Studio |
Brief Explanation
Our Campaign "Tyke 2014" for PETA Germany pleads for a thorough ban on wild animal use in circuses. Centrepiece of all communication is the 12 minute online documentary "Tyke. The final show". This documentary tells the true story of the escape and subsequent rampage of a circus elephant in 1994. One of the main challenges was not only designing the documentary, the trailers and all the visual content, but appealing to the senses by creating complex but subtle integrative sound design. „Feel with your ears.“ By incorporating a sound design adopted to every media type, as well as sophisticated and feature-rich composi-tion, not only do we emphasize the emotional depth of our pictures, but vastly multiply their emotional impact. We created a strong but delicate musical theme that reflects Tyke's situation. Throughout the whole scoring, which relies heavily on analog sound sources and effects, we were able to maintain the docu-mental character, although original recordings were scarce. To achieve this, every scene, every character, every perspective and every second of the footage was recaptured down to the very last detail in our delicate and subliminal sound design.