BEATS OF THE BEAUTIFUL GAME
| Title | BEATS OF THE BEAUTIFUL GAME |
| Brand | PEPSI |
| Product/Service | PEPSI |
| Category |
A02. DIRECTION |
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Entrant Company
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GREAT GUNS London, UNITED KINGDOM
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Advertising Agency
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GREAT GUNS London, UNITED KINGDOM
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Production Company
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GREAT GUNS London, UNITED KINGDOM
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Credits
| Frank Cooper Iii |
Pepsi |
Executive Producer |
| Jonathon Ker |
Great Guns |
Executive Producer |
| Laura Gregory |
Great Guns |
Executive Producer |
| Randi Wilens |
RW Media |
Executive Producer |
| Jodi Lederman |
Freelance |
Producer |
| Sheridan Thomas |
Great Guns |
Executive Producer |
| Andy Morahan |
Great Guns |
Director |
| David Procter |
Freelance |
Cinematographer |
| James Demetriou |
Great Guns |
Editor |
| Roman Kindrachuk |
Radioaktive Film |
Executive Producer |
| Darko Skulsky |
Radioaktive Film |
Executive Producer |
| N/A |
Absolute Post |
Post Production |
Brief Explanation
This first ever global visual music album is to celebrate the international sights and sounds of football which aims to highlight the vibrancy and spirit of the game #FUTBOLNOW.
The Director says the initial idea came from The Christmas Truce. "The English and German soldiers put down their guns and played some football in No Man’s Land. I was thinking of a way to try and tell that story in a modern light. Obviously I didn’t have the budget for a war scene, but a riot was more reasonable as a severe stand-off between people. It’s showing football, and sport by extension, as this beacon for humanity."
The idea behind the short films or ‘filmtracks’ is to capture the indelible spirit of football and show how the power of the game is inextricably interwoven with music and film. This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another.