| Title | WE ARE YOUNG |
| Brand | DNB |
| Product/Service | YOUTH PROGRAM |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Production Company
|
4 1/2 FILMS Oslo, NORWAY
|
Credits
| Camilla Bjornhaug |
TRY/Apt/POL |
Copywriter |
| Preben Moan |
TRY/Apt/POL |
Art Director |
| Arne Eggen |
TRY/Apt/POL |
Account Director |
| Kristin Berge Jahr |
TRY/Apt/POL |
Account Manager |
| Marius Holst |
4 1/2 Films |
Director |
| Haakon Overaas |
4 1/2 Films |
Producer |
| Anja Kristiansen |
4 1/2 Films |
Producer |
| Janne Espevalen |
DNB |
Client |
| Mette Kristin Olsen |
DNB |
Client |
Brief Explanation
Product/service:
The Norwegian Bank (DNB) Youth Program. DNB offers particularly good interest rates, insurance, credit card etc to young people aged 18-33.
Creative idea:
The Norwegian Bank (DNB) would like to show young people that they offer banking on young people's terms. DNB has launched a number of attractive products tailored to suit young people's needs. The age limit to get access to these products is 18-33.
To avoid stepping on young tender toes, we decided to take an alternative route when conveying this message. In the creative idea we took a look at a phenomenon that is rife in modern western culture – men unwilling to grow up.