| Title | #FIRSTCONCERT |
| Brand | VODAFONE NETHERLANDS |
| Product/Service | VODAFONE FIRSTS |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
ACHTUNG! Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
ACHTUNG! Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
MEC Amsterdam, THE NETHERLANDS
|
|
PR Agency
|
HET PR BUREAU Amsterdam, THE NETHERLANDS
|
|
Production Company
|
WEFILM Amsterdam, THE NETHERLANDS
|
Credits
| Mervyn Ten Dam |
ACHTUNG! |
Creative Director |
| Niels Straatsma |
ACHTUNG! |
Creative |
| Vincent Rang |
ACHTUNG! |
Creative |
| Jort Schutte |
ACHTUNG! |
Art Director |
| Marten Beerda |
ACHTUNG! |
Designer |
| Joke Van Griensven |
ACHTUNG! |
Project Manager |
| Jona Honer |
Wefilm |
Director |
| Stephan Polman |
Wefilm |
Dop Lighting Cameraman |
| Claas Meier |
Wefilm |
Sound |
| Sara Nix |
Wefilm |
Producer |
| Jelmar Hoekstra |
Jelmar Hoekstra |
Editor |
| Taco Drijfhout |
Taco Drijfhout |
Sounddesign |
| Barry Clarke |
Captcha |
Grading |
| Camiel Overgaauw |
Het PR Bureau |
Pr Manager |
| Omar Kbiri |
Biko |
Influencer Management |
| Simon De Koning |
AMP Amsterdam |
Sound Licensing |
| Colin Benders Kyteman) |
Kyteman's Orchestra |
Composer/Lead |
| Erik Benders |
Kyteman's Orchestra |
Artist Manager |
| Sjoerd Terpstra |
Kyteman's Orchestra |
Sound Manager |
Brief Explanation
Meet Vera, a 19 years old girl with high hopes and grand ambitions, and the hero of our story. Deaf since birth, but recently being able to hear, thanks to an innovative Cochlaer Implant (CI) that sends sound waves directly into her brain. Her dream was to experience live music with a group of likeminded friends, an ambition that we all can relate to. So we embarked on a unique journey to give her an unforgettable #First concert.
Dutch multi-instrumentalist and award winning composer Kyteman lead the way. He reworked the #1 hit record ‘Stay With Me’, by Sam Smith into a version especially tailored for Vera’s CI, with certain frequencies being amplified or blocked. The song became the center point of a magical night for Vera in Amsterdam’s legendary pop music venue Paradiso. A captive audience of friends and family of Vera, other CI users and selected Vodafone clients witnessed the concert live. The whole journey was captured into an 8 minute branded documentary, that taught us all what a #Firsts feels like.
Creative Execution
First we asked the Dutch audience to think about the perfect song to play for Vera, through Vodafone’s Facebook page and Twitter. Even some well-known Dutch artists joined in, to come up with suggestions.
Next, we cooperated with Dutch multi-instrumentalist and award winning composer Kyteman, together with his 25-piece orchestra fusing hip-hop, jazz and classical elements. He reworked the #1 hit record ‘Stay With Me’ by Sam Smith into a version especially tailored for Vera’s CI, with certain frequencies being amplified or blocked
The song became the highlight of a memorable evening for Vera in Amsterdam’s legendary music venue Paradiso. Here it featured as part of a one-hour performance of Kyteman and his orchestra. The performance was partially improvised and according to Kyteman and his orchestra, working with Vera even helped them to regain a fresh perspective at the way in which they compose their songs.
Because Kyteman is seen making music on screen, it gave us a great opportunity to merge the music with the characters. Kyteman’s reworking of the song “Stay With Me” had a perfect dramatic build up which suited the emotional story of Vera perfectly.