Winners & Shortlists

DAD

TitleDAD
BrandWIND TELECOMUNICAZIONI
Product/ServiceWIND
Category A06. SCRIPT
Entrant Company OGILVY & MATHER Milan, ITALY
Advertising Agency OGILVY & MATHER Milan, ITALY
Production Company MERCURIO CINEMATOGRAFICA Milan, ITALY
Credits
Name Company Position
Giuseppe Mastromatteo Ogilvy/Mather Chief Creative Officer
Paolo Iabichino Ogilvy/Mather Chief Creative Officer
Giordano Curreri Ogilvy/Mather Client Creative Director/Art Director
Marco Geranzani Ogilvy/Mather Client Creative Director/Copywriter
Francesca Dagostino Ogilvy/Mather Agency Producer
Silvia Sgarbi Ogilvy/Mather Client Service Director
Ethiopia Abiye Ogilvy/Mather Account Director
Giuseppe Capotondi Mercurio Cinematografica Film Director
Tat Radcliffe Mercurio Cinematografica D.o.p.
Guido Notari Mercurio Cinematografica Editor
Francesco Pistorio Mercurio Cinematografica Executive Producer
Danielle Joujou Mercurio Cinematografica Producer
To Build A Home Cinematic Orchestra Music
Valerio Marra Wind Telecomunicazioni Commercial Department Director
Claudia Erba Wind Telecomunicazioni Head Of Advertising
Federica Manzoni Wind Telecomunicazioni Brand/Image Adv Manager

Brief Explanation

Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. Sometimes to really communicate, technology isn't everything.