THE FIRST SERVER SERVING THE PEOPLE
Title | THE FIRST SERVER SERVING THE PEOPLE |
Brand | PROTONET |
Product/Service | PROTONET SERVER |
Category |
E01. CONSUMER PRODUCTS |
Entrant Company
|
KOLLE REBBE Hamburg, GERMANY
|
Advertising Agency
|
KOLLE REBBE Hamburg, GERMANY
|
Credits
Stefan Kolle |
Kolle Rebbe Gmbh |
Chief Executive Officer |
Sascha Hanke |
Kolle Rebbe Gmbh |
Executive Creative Director |
Rolf Leger |
Kolle Rebbe Gmbh |
Unit Creative Director |
Ales Polcar |
Kolle Rebbe Gmbh |
Creative Director |
Rebecca Kähler |
Kolle Rebbe Gmbh |
Account Manager |
Britta Kronacher |
Kolle Rebbe Gmbh |
Account Manager |
Kristin Nicolaisen |
Kolle Rebbe Gmbh |
Graphic Designer |
David Burkhardt |
Protonet Gmbh |
Product Design |
Tobias Otto |
Protonet Gmbh |
Packaging Design |
Michael Nordström |
VD Northstreamstudios |
Production Casefilm |
|
Studio Funk Gmbh |
Sound Design Casefilm |
Ralf Goldkind |
No Limits Music/Entertainment |
Music Casefilm |
Brief Explanation
We wanted to develop a packaging that fully complies with Protonet's philosophy. It should offer the best possible protection and be easy to remove and re-use. At the same time, the packaging had to be produced in an environmentally friendly way and remain sustainable when in use. Avoiding unnecessary waste was also crucial.
The Brief
Nowadays no company can function without a server; unfortunately, servers have serious drawbacks. As Edward Snowden has shown, their data is at risk of being accessed by state institutions and international corporations. In addition servers are complicated and force companies to spend a great deal of money on IT services. Protonet, a start up from Hamburg / Germany, is here to to change this. Protonet wanted to develop the first server that is simple, saves resources and gives users sovereignty over their data again. The first server truly serving people.
How the final design was conceived
As the first private server, Protonet liberates users from their dependency on mail providers, iCloud or Facebook. It gives users control over their data back. Protonet is simple: it can be operated with a mere push of a button and is set up intuitively, easy enough to be operated and maintained by non-experts. Protonet is up to three times more fuel-efficient than comparable rack servers and, thanks to innovative passive cooling, offers longer life of hardware. Even the packaging made of corrugated cardboard can be re-used as a handy storage box.
Indication of how successful the outcome was in the market
Reactions to Protonet have been overwhelming. On Seedmatch, a crowdfunding platform, the project set a European record raising EUR 200,000 in 48 minutes. Magazines such as Spiegel Online and Washington Post as well as TV channels ARD, ZDF and ntv have published and broadcasted extensive, positive contributions on the topic creating media value worth tens of millions. Deutsche-startups.de named Protonet the start-up of the year. Hamburg@work, the initiative of the Hanseatic City of Hamburg, awarded it the Webfuture Award, thereby confirming Protonet's mission that the time has come for the first server for people.