Winners & Shortlists

SORRY I SPENT IT ON MYSELF

Short List
TitleSORRY I SPENT IT ON MYSELF
BrandHARVEY NICHOLS
Product/ServiceHARVEY NICHOLS
Category D01. FOODS
Entrant Company ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency ADAM&EVEDDB London, UNITED KINGDOM
Media Agency ROCKET London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest ADAMANDEVEDDB Executive Creative Director
Ben Tollett ADAMANDEVEDDB Executive Creative Director
Emer Stamp ADAMANDEVEDDB Executive Creative Director
Richard Brim ADAMANDEVEDDB Creative
Daniel Fisher ADAMANDEVEDDB Creative
Paul Billingsley ADAMANDEVEDDB Business Director
Jessica Lovell ADAMANDEVEDDB Planner
Kannayo Okolie ADAMANDEVEDDB Account Manager
Kirsty Harris ADAMANDEVEDDB Creative Producer
Daniel Moorey ADAMANDEVEDDB Head Of Print
Alex Fairman Stanley's King Henry Designer/Typographer
Stanley's King Henry Stanley's King Henry Retouching
James Day Freelance Photographer

Brief Explanation

On quite a limited budget how can Harvey Nichols shine and cut through the noise of Christmas

The Brief

To create a memorable Christmas campaign that cut through the other noise of Christmas in a creative and engaging way.

How the final design was conceived

It was important to the idea to borrow from Harvey Nichols luxury aesthetic but inject a healthy dose of budget. It needed to feel premium, yet value for money at the same time.

Indication of how successful the outcome was in the market

All 26,000 products sold out within three days and Harvey Nichols went on to have one of their best years to date.