| Title | TOPOGRAPHIC CALENDAR |
| Brand | LAND ROVER |
| Product/Service | LAND ROVER |
| Category |
A03. CALENDARS |
|
Entrant Company
|
TBWA\ISTANBUL, TURKEY
|
|
Advertising Agency
|
TBWA\ISTANBUL, TURKEY
|
Credits
| Ilkay Gurpinar |
TBWA/ISTANBUL |
Chief Creative Officer |
| Zeynep Karakasoglu |
TBWA/ISTANBUL |
Creative Director |
| Zeynep Orbay |
TBWA/ISTANBUL |
Art Director |
| Emre Gokdemir |
TBWA/ISTANBUL |
Copywriter |
| Hakan Gulsoy |
TBWA/ISTANBUL |
Print Coordinator |
Brief Explanation
The challenge was to create a calendar that reflects the adventurous soul of Land Rover.
The Brief
Land Rover wanted to send a 2014 calendar that reflects the spirit of Land Rover to the potential and existing customers.
How the final design was conceived
We were inspired by the visual codes of the classical topographic maps. Colors on each level represent different months and the descending numbers on the side of each page show the remaining days of the year.
Indication of how successful the outcome was in the market
Land Rover got great feedback from the recipients. Many of the potential customers visited the showrooms.