| Title | MINI KIOSK |
| Brand | COCA-COLA GERMANY |
| Product/Service | COCA-COLA MINI CAN 0.15L |
| Category |
C02. INSTALLATION AND ENVIROMENT BRAND EXPERIENCE |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production Company
|
TONY PETERSEN FILM Berlin, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Tim Stuebane/Birgit Van Den Valentyn |
Ogilvy Germany |
Executive Creative Director |
| Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick |
Ogilvy Germany |
Art Director |
| Carlos Pabon/Fabian Synneby |
Ogilvy Germany |
Copywriter |
| Martina Diederichs |
Ogilvy Germany |
Art Buyer |
| Lars Borges |
Studio Borges |
Photographer |
| Georg Ilse |
Ogilvy Germany |
Angency Producer |
| Nhb Studios Berlin Gmbh |
NHB Studios Berlin Gmbh |
Post Production |
| Justus Becker |
Tony Petersen Film |
Director |
| Benjamin Entrup |
Freelancer |
Editor |
| Fabian Barz |
Tony Petersen Film |
Film Producer |
| Fabian Bettinger/Ali Jamshidi |
Freelancer |
Dop Lighting Cameraman |
| Mokoh Music Gmbh |
MOKOH Music Gmbh |
Music Production |
| Stephan Moritz |
MOKOH Music Gmbh |
Music Production |
| Sven Gessner |
Freelancer |
Production Designer |
| Michael Willeke Philip Hartmann Michael Schwarz Berit Leune |
Coca Cola Gmbh |
Advertiser's Supervisor |
| Stephen Kimpel |
Ogilvy Germany |
Account Management |
Brief Explanation
It's the little things in life that makes us happy. That's why we had to come up with a 'small'
solution.
The Brief
The new Coca-Cola mini can was to be introduced into the German market. For this special little
can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open
happiness.
How the final design was conceived
The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously
around different cities. The mini kiosk sold a series of miniature products, but first and foremost
the 0.15L mini can.
Indication of how successful the outcome was in the market
5 major German cities experienced the mini kiosk stunt. In average each mini kiosk sold around
380 Coke mini cans per day. That's a 278 % sales improvement in comparison to normal
Coca-Cola vending machines.
But most importantly we created a lot of happiness for the people that experienced the mini
kiosk, thanks to a tiny little can.