Title | THE CHRISTMAS CARD TREE |
Brand | DDVB |
Product/Service | SELFPROMOTION |
Category |
A02. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS |
Entrant Company
|
DDVB Moscow, RUSSIA
|
Advertising Agency
|
DDVB Moscow, RUSSIA
|
Credits
Svetlana Smirnova |
DDVB |
Brand Director |
Dmitryi Peryskhov |
DDVB |
Creative Director |
Leonid Feigin |
DDVB |
Creative Director |
Konstantin Glukhov |
DDVB |
Graphic Designer |
Brief Explanation
SOLUTION: We did a corporative postcard from recycled materials, which replace a Christmas tree at our clients’ offices. And that is a wish of happiness. It takes up much less space but leaves room for imagination of those decorating the Christmas tree.
The Brief
POSTCARD THAT KEEPS A TREE
TASK: Every year in Russia there’s a Christmas tree in every office. Therefore there are a lot of trees are cut down.
There isn’t always a place for a festive holiday tree in every office so the holiday brings not only joy, but also discomfort.
How the final design was conceived
Recycling.
Saves a tree.
Indication of how successful the outcome was in the market
Recycling.
Saves a tree.