| Title | BLISS |
| Brand | MISTRAL TRADING |
| Product/Service | DISTRIBUTION. MARKETING. MANUFACTURING |
| Category |
D01. FOODS |
|
Entrant Company
|
DDVB Moscow, RUSSIA
|
|
Advertising Agency
|
DDVB Moscow, RUSSIA
|
Credits
| Aleksander Kovalenko |
DDVB |
Creative Director |
| Tatyana Likhachevskaya |
DDVB |
Graphic Designer |
Brief Explanation
Create engaging packaging for cookies
The Brief
People do not believe a factory cookie can be as light and airy as a home -made one . Therefore, it is very important for us to attract the consumer's attention to the fact "Bliss" the cookies not only give you pleasure, as if you were in the clouds, but also it itself is very airy.
How the final design was conceived
Took the net, caught a cloud , stuck it in a box with cookies, where our light cooky snuggle on the cloud with a sweet bliss and headed out to the store.
Indication of how successful the outcome was in the market
"Bliss" the cookies not only give you pleasure, as if you were in the clouds, but also it itself is very airy.
We caught the clouds