| Title | RICH LIMITED EDITION |
| Brand | CSJC MULTON |
| Product/Service | DEVELOPING, PRODUCING AND DISTRIBUTING NATURAL JUICES, NECTARS AND JUICE CONTAIN |
| Category |
D02. DRINKS |
|
Entrant Company
|
DDVB Moscow, RUSSIA
|
|
Advertising Agency
|
DDVB Moscow, RUSSIA
|
Credits
| Aleksander Kovalenko |
DDVB |
Creative Director |
Brief Explanation
Make a pack of juice an interesting. Find all sorts of facts about oranges and portray them in an easy relaxed manner.
Everything you wanted to know about the orange, but were afraid to ask
The Brief
The target audience perceives the existing design as too boring and stiff. At the same time consumers like the white background and the layout. It turns out you need to change everything without changing anything. It was necessary to add juiciness.
How the final design was conceived
The result exceeded all expectations - the juice in a new package was sold out long before the advertising campaign in support of the limited edition was over. On this basis, the client decided to change the whole range of packages in accordance with the limited series.
Indication of how successful the outcome was in the market
The result exceeded all expectations - the juice in a new package was sold out long before the advertising campaign in support of the limited edition was over. On this basis, the client decided to change the whole range of packages in accordance with the limited series.