ACTIVITY HOLIDAY ON THE LAKE
Title | ACTIVITY HOLIDAY ON THE LAKE |
Brand | VILLA VERDIN |
Product/Service | HOTEL VILLA VERDIN |
Category |
A01. POSTERS |
Entrant Company
|
WIEN NORD Vienna, AUSTRIA
|
Advertising Agency
|
WIEN NORD Vienna, AUSTRIA
|
Credits
Andreas Lierzer |
WIEN NORD |
Creative Director |
Edmund Hochleitner |
WIEN NORD |
Creative Director |
Georg Rernboeck |
WIEN NORD |
Art Director |
Katja Claus |
WIEN NORD |
Graphic Designer |
Markus Mazuran |
WIEN NORD |
Account Executive |
Jaqueline Gabel |
WIEN NORD |
Account Manager |
Georg Rernboeck |
WIEN NORD |
Illustrator |
Katja Claus |
WIEN NORD |
Illustrator |
Philip Jaecklein |
WIEN NORD |
Agency Producer |
Brief Explanation
Firstly, regular guests should be reminded to spend their next activity holidays at the Villa Verdin
and secondly local residents should be animated to do some water sports at the lake.
The Brief
The Villa Verdin is a hotel located directly at one of the most beautiful lakes in Austria, Lake
Millstatt. To encourage visitors to come back to the hotel for a repeat holiday full of water sports
activities, regular guests should be animated to book rooms in advance.
How the final design was conceived
Indoor posters were distributed or sent by post to the hotel's regular guests. Additionally the
posters were placed in restaurants and bars throughout the region. So regular guests were
reminded to spend their next activity holidays at the Villa Verdin and local residents were
animated to do some water sports at the lake.
By folding the posters in a very simple way, a 3D effect was created and the illustration was
completed.
Indication of how successful the outcome was in the market
The campaign ran from September 2013 to the end of march 2014, by which time room
bookings for the summer season had increased by more than 80 %, in comparison to the year
before.