| Title | CARDINAL&MARGO |
| Brand | CARDINAL&MARGO |
| Product/Service | HAT MANUFACTORY |
| Category |
A09. 360 BRAND & IDENTITY EXPERIENCE |
|
Entrant Company
|
SUPREMATIKA Moscow, RUSSIA
|
|
Advertising Agency
|
SUPREMATIKA Moscow, RUSSIA
|
Credits
Brief Explanation
Manufactory provided their hats under the subbrands: CARDINAL, MARGO, HAT BOX. The main idea of the rebranding was to combine all trademarks into one.
The Brief
Factory "Cardinal" was opened in 1989 in Moscow. The company produce male and female lines of hats made of felt, suede, angora, straw. And most importantly, they do their hats with love.
How the final design was conceived
Finally the a simple ampersand with a hat became main logo, that looks so much
like a figure that it suggests the gentlemanly gesture of raising the hat.
Indication of how successful the outcome was in the market
Finally the a simple ampersand with a hat became main logo, that looks so much
like a figure that it suggests the gentlemanly gesture of raising the hat.