Title	INSURED LOSS CALENDAR
Brand	AXA WINTERTHUR
Product/Service	INSURANCES
Category	B03. ILLUSTRATION
Entrant Company	RED LION SWITZERLAND Zürich, SWITZERLAND
Advertising Agency	RED LION SWITZERLAND Zürich, SWITZERLAND

Name	Company	Position
Thomas Wildberger	Publicis Red Lion	Chief Creative Officer
David Fischer	Publicis/Red Lion	Creative Director
Jan Kempter	Publicis/Red Lion	Copywriter
Marianne Zweifel	Publicis/Red Lion	Copywriter
Daniel Ahrens	Publicis/Red Lion	Senior Art Director
Raphael Graber	Publicis/Red Lion	Junior Art Director
Hannah Zuettel	Publicis/Red Lion	Graphic Designer
David Nyffenegger	Publicis/Red Lion	Graphic Designer
Petra Buergisser	Publicis/Red Lion	Illustrator

The Brief

Create a surprising give-away to advertise the wide range of products providing comprehensive financial security by AXA and remind their clients in a non moralizing but entertaining way that accidents and unfortunate coincidences can happen every day. In addition the measure should help the AXA-agents sell more insurance products.

How the final design was conceived

The final design had to convey a twofold message: One, that our potential clients lead an active life with a lot of social interaction and fun going on. And two, that they also have a serious and responsible side that requires them to look fresh for the important tasks ahead. The compositions of the final visuals reflect these two sides and bring them together seamlessly.

Indication of how successful the outcome was in the market

Thanks to the 2014 AXA Insured Loss Calendar our insurance advisers had not only an entertaining gift for their private clients but also a useful tool to show them the variety of insurance solutions (100 in total) and to draw their attention to other products. So far AXA could raise the cross-selling-rate by 8% in switzerland.