| Title | AL MARKET PRIVATE LABEL |
| Brand | AZERSUN |
| Product/Service | PRIVATE LABEL RANGE |
| Category |
D01. FOODS |
|
Entrant Company
|
TOMATDESIGN Moscow, RUSSIA
|
|
Advertising Agency
|
TOMATDESIGN Moscow, RUSSIA
|
Credits
| Andrey Tarakanov |
Tomatdesign |
Creative Director |
| Farhad Kuchkarov |
Tomatdesign |
Copywriter |
| Anna Plyaskova |
Tomatdesign |
Account Director |
| Maksim Arbuzov |
Tomatdesign |
Designer |
| Dmitriy Rybalkin |
Tomatdesign |
Designer |
| Marina Vlasova |
Tomatdesign |
Designer |
| Sergey Galtsev |
Tomatdesign |
Designer |
Brief Explanation
In Azerbaijan there was no private label brands before. So our design was also demonstrate what the private label is and what was it's main goal.
The Brief
AL - means "buy, take". Basing on the system we developed for the main identity, where logo creates various messages, communicating with customer, we had to develop a remarkable label design system for food, drinks and commodities, sold in the supermarket, which delivers the main brand message - low prices
How the final design was conceived
Every label clearly says "buy apple juice with discount" etc. We kept within classic approach to private label design, with clear, minimal solution, that accents only the main purpose of the private labels - sell products, which are cheap, because of lack of marketing and branding
Indication of how successful the outcome was in the market
Our design allowed customers not to lose their time to examine the packaging and find necessary information. All they needed was already on the label - the call-to-action, the discount symbol which makes them comfortable about the price and the image or a message or a window for a product itself.