| Title | OBH NORDICA |
| Brand | OBH NORDICA GROUP |
| Product/Service | PACKAGING |
| Category |
D03. NON-FOOD |
|
Entrant Company
|
DESIGNKONTORET SILVER Stockholm, SWEDEN
|
|
Advertising Agency
|
DESIGNKONTORET SILVER Stockholm, SWEDEN
|
Credits
| Jonas Berg |
Designkontoret Silver |
Senior Designer |
| Jacob Bergström |
Designkontoret Silver |
Brand/Creative Director |
| Sofia Frank Öberg |
Designkontoret Silver |
Senior Designer |
| Monica Holm |
Designkontoret Silver |
Production Designer |
| Niklas Dahl |
Designkontoret Silver |
Insight Director |
| Malin Edvardsen |
Designkontoret Silver |
Planner |
| André Hindersson |
Designkontoret Silver |
Client Manager |
| Adam Ahlström |
Designkontoret Silver |
Designer |
| Christine Schönborg |
Designkontoret Silver |
Production Manager |
| Johannes Rosenborg |
Copyfabriken |
Copywriter |
| Eva Jönsson |
Copyfabriken |
Copywriter |
Brief Explanation
The challenge with the packaging design lay in creating strong brand elements, without compromising the opportunity to promote the various value-adding features in the series. The packaging needs to be able to convey the fun of a round, pink popcorn machine just as well as the latest temperature technology in a coffee machine.
The Brief
The brief was to create a new and updated brand identity and packaging design that would better showcase the brand claim: “Designing good life”. The work began with a new brand platform, customer segmentation and customer insight, followed by a whole new identity. A large part of the process involved identifying, structuring and positioning both categories and products, before placing them in a number of different value-adding series using clear criteria. These were then dressed in different packaging concepts.
How the final design was conceived
The essence of the brand is about broadening the concept of design and innovation. Design is something that should be accessible and shared by many people. Design should be cool, understandable and user-friendly, and design is a fantastic tool for reflecting and celebrating the diversity of OBH Nordica’s customer base. This was also the foundation for the visual identity.
The new logo draws inspiration from the home, the spatial environment in which OBH Nordica operates, but also from various seals associated with tradition, quality and inventiveness. The logo is to act as a guarantee, a clear and simple symbol conveying the pride that goes into the products.
Indication of how successful the outcome was in the market
Increased sales and re-vitalisation of the OBH Nordica brand.