Winners & Shortlists

THE PAPER SKIN

Short List
TitleTHE PAPER SKIN
BrandFEDRIGONI GERMANY
Product/ServiceFEDRIGONI FINE PAPER
Category E01. CONSUMER PRODUCTS
Entrant Company GEOMETRY GLOBAL GERMANY Berlin, GERMANY
Advertising Agency GEOMETRY GLOBAL GERMANY Frankfurt, GERMANY
Credits
Name Company Position
Christian Mommertz Geometry Global Germany Chief Creative Officer
Felix Duerichen Geometry Global Germany Creative Director Branding And Design
Maik Hofmann Geometry Global Germany Deputy Managing Director
Sabine Brinkmann Geometry Global Germany Senior Art Director
Sabine Weber Geometry Global Germany Senior Copywriter
Saskia Schomacher Geometry Global Germany Senior Account Manager
Johanna Woetzel Geometry Global Germany Media Designer
Martin Wojciechowski Geometry Global Germany Art Director
Alexander Keil Geometry Global Germany Apprentice In Media Design
Mathias Bossler Geometry Global Germany Apprentice In Media Design
Stefan Hecht Type Design
Jan Erlinghagen Font Design
Maik Scharfscheer Director And Producer
Thomas X. Stoll Director Of Photography And Editor
Blue Chip Studios Gmbh Recording
Hofkapellmeister Audiodesign/Musikproduction Sounddesign And Mix
Edelmann Group Packaging
Klaus Veredelungsmanufaktur Hot Foil Stamping
Druckweiterverarbeitung Berger Bookbinding

Brief Explanation

The main target audience is tired of paper sample books. Given away for free, they overload their shelves innumerably and bore them to death. To showcase that Fedrigoni's packaging paper with extraordinary material properties, we had to put it through the most uncompromising quality tests. But to tell the story of a paper like no other it needed a brand experience like no other. So we told it - by a brand like no other.

The Brief

Celebrate Fedrigoni's unparalleled heritage of 125 years in the making of fine papers - and beyond that, proof the uplifting momentum their packaging papers have been adding to luxury products ever since. Therefore inspire B2B conversations among both existing and new customers: the worlds top designers, printers and luxury brand owners.

How the final design was conceived

We put the legendary Leica X2 in a box that was both, a sample book and the packaging. But in it there wasn't any Leica X2. We created a limited edition by committing a design sacrilege: we put the paper to uncompromising quality tests, proofing it survives heavy abrasion, withstands extreme temperatures and resists aggressive liquids - and thereby convinced Leica to replace it's iconic leather banderole by it's packaging material. So Second Skin became First Skin and turned product design into the most compelling communication design: The unboxing experience gracefully tells Fedrigoni's history and unique value.

Indication of how successful the outcome was in the market

A simple idea turned a luxury brand into an ambassador of a low interest product: The 25 limited Masterpieces were sold immediately for 3.900 EUR each, that's more than twice the price of a regular X2. Designers, printers and brand owners are queuing for Fedrigoni's paper roadshow. 48.000 views on YouTube and 50.000 views on 'behance' demonstrate the contagiousness. It created such a huge buzz amongst the design minded target, that March 2014 issue of NOVUM even used Fedrigoni as it's cover paper. This tweet by typography legend Eric Spiekermann sums it up: 'Great work! Where can I buy this paper?'