| Title | BLOSSA ANNUAL |
| Brand | ALTIA |
| Product/Service | ALCOHOLIC BEVERAGE |
| Category |
D02. DRINKS |
|
Entrant Company
|
SCANDINAVIAN DESIGN GROUP Stockholm, SWEDEN
|
|
Advertising Agency
|
McCANN STOCKHOLM, SWEDEN
|
Credits
| Mats Lekberg |
Scandinavian Design Group |
Designer |
| Johanna Smeds |
Scandinavian Design Group |
Client Director |
| Nils Jensen |
Scandinavian Design Group |
Creative Director |
| Pia Lundström |
Scandinavian Design Group |
Account Manager |
Brief Explanation
Since 2003 Blossa launches an annual limited edition of glögg (mulled wine) with a new flavour and design. The launch is considered one of the prime happenings for the Swedish glögg lovers. For many years Blossa held an unthreatened position in new and innovative mulled wine flavours. But competitors more and more create unexpected flavours as a means of competition. So what could we do to even more vitalize the brand and manifest the market leader position?
The Brief
Every year, the immensely popular mulled wine (glögg) Blossa is launched in a limited edition with a new flavour and bottle design. The bottle needs to attract attention and add newness to the brand every time.
How the final design was conceived
In 2013 Blossa decided to go to a place not that far away, even though to a place just as interesting and inspiring. This year Blossa went to Dalarna, Sweden where the coordinates guide us to Mora. The design inspiration for the Dalecarlia (Dalarna in latin) glögg was found in the famous kurbits paintings. Both the red colour of the bottle and the blue colour of the cork are colours that origin from the area, the Faluröd (Falu-red) and the Dalablå (Dala-blue).
Indication of how successful the outcome was in the market
The shape and function for the Blossa Annual bottle is always the same making it easier for costumers to find the sought after product in combination with its every changing design.
In September each year, when the annual edition is launched the impact on social media is immense. The inspiring journeys, the unique designs and exciting flavours make their way to the design oriented food and beverage press and blogs in Sweden.