STUDIO UNIVERSAL 2014 CALENDAR
Title | STUDIO UNIVERSAL 2014 CALENDAR |
Brand | STUDIO UNIVERSAL |
Product/Service | SATELLITE TV CHANNEL |
Category |
A03. CALENDARS |
Entrant Company
|
MARIMO Rome, ITALY
|
Advertising Agency
|
MARIMO Rome, ITALY
|
Credits
Paola Manfroni |
Marimo |
Art Director |
Alessandro Canale |
Marimo |
Copywriter |
Paola Manfroni |
Marimo |
Creative Director |
Assunta Squitieri |
Marimo |
Creative Director |
Tommaso Guerra |
|
Illustrator |
Fabrizio Guadagnoli |
|
Production Manager |
Brief Explanation
The challenges and key objectives
Now in its 15th edition, the SU calendar has become a cult object, and each year those members of the target group who receive it expect to be amazed and astonished afresh – but their involvement in the world of cinema and television means they’re not easily surprised. The calendar’s creative concept must always be closely linked to the world of cinema and, last but not least, it must be suitable for shipping.
The Brief
The goal is to create the new (2014) SU Calendar. Studio Universal is an Italian TV channel dedicated to classic American cinema, and over the years its promotional calendar has become an important tool for strengthening the channel’s brand image.
The initiative targets a select group of contacts, including clients, investors, journalists, celebrities, media agencies and talents.
How the final design was conceived
The final design 2014 is the year that celluloid film will finally retire, replaced forever by the digital format.
This year’s cult Studio Universal calendar is therefore a tribute to film and to the magical work of the film editor. Using twelve clips from real films representing twelve different genres and manually silk-screen printed with graphics inspired by the film editor’s pencil marks, only 2,000 coveted copies have been produced to be sent to the company’s investors and stakeholders.
Indication of how successful the outcome was in the market
Once again the target group has been astonished!