WHEN HOPE LEAVES LOVE STAYS
| Title | WHEN HOPE LEAVES LOVE STAYS |
| Brand | CHILDREN PALLIATIVE CENTRE |
| Product/Service | MEDICINE |
| Category |
B01. LOGO DESIGN |
|
Entrant Company
|
DDVB Moscow, RUSSIA
|
|
Advertising Agency
|
DDVB Moscow, RUSSIA
|
Credits
| Leonid Feigin |
DDVB |
Creative Director |
| Dmitryi Peryskhov |
DDVB |
Creative Director |
Brief Explanation
SOLUTION: We focused on a huge feeling of love and care that adults show to children making their last days happy ...
The Brief
TASK: Create an identity for the charity fund "Children paleotiv" where incurable children are supported in their last days.
How the final design was conceived
Elephants show unique patience and endurance in children’s care. It is known in elephants’ prides a dying elephant calf is supported to its last days not only by its parents but also by the whole flock, showing unique patience and endurance in care.
Indication of how successful the outcome was in the market
WHEN HOPE LEAVES LOVE STAYS