Title	IDENTITY FOR BRANIMIR SLOKAR ACADEMY
Brand	BRANIMIR SLOKAR ACADEMY IN LJUBLJANA INTERNATIONAL ORCHESTRA
Product/Service	A CULTURAL ASSOCIATION
Category	B01. LOGO DESIGN
Entrant Company	PRISTOP Ljubljana, SLOVENIA
Media Agency	PRISTOP Ljubljana, SLOVENIA

Name	Company	Position
Aljoša Bagola	Pristop	Executive Creative Director
Matija Kocbek	Pristop	Art Director
Mojca Goršič	Pristop	Account Manager
Barbara Podlogar	Pristop	Designer
Rok Flego	Pristop	Designer
Damjana Grošelj	Pristop	Production Manager

Brief Explanation

The main challenge was the specific target audience (young classical musicians) with key objectives of image building and recognition of academy that develops and educates young talents of classical music.

The Brief

The brief was to create visual identity for academy that develops and educates young talents of classical music, called Branimir Slokar Academy (BSA).

How the final design was conceived

Visual identity for academy derives from the music itself. With a method of sound visualization we transformed the initials (BSA) into three patterns and combine them into a symbol.

Indication of how successful the outcome was in the market

Branimir Slokar Academy is not only increasing in number of audience on their concerts, it also increases its reach all over the world by applying young musicians on its masterclasses in Slovenia.