IDENTITY FOR BRANIMIR SLOKAR ACADEMY
Title | IDENTITY FOR BRANIMIR SLOKAR ACADEMY |
Brand | BRANIMIR SLOKAR ACADEMY IN LJUBLJANA INTERNATIONAL ORCHESTRA |
Product/Service | A CULTURAL ASSOCIATION |
Category |
B01. LOGO DESIGN |
Entrant Company
|
PRISTOP Ljubljana, SLOVENIA
|
Media Agency
|
PRISTOP Ljubljana, SLOVENIA
|
Credits
Aljoša Bagola |
Pristop |
Executive Creative Director |
Matija Kocbek |
Pristop |
Art Director |
Mojca Goršič |
Pristop |
Account Manager |
Barbara Podlogar |
Pristop |
Designer |
Rok Flego |
Pristop |
Designer |
Damjana Grošelj |
Pristop |
Production Manager |
Brief Explanation
The main challenge was the specific target audience (young classical musicians) with key
objectives of image building and recognition of academy that develops and educates young
talents of classical music.
The Brief
The brief was to create visual identity for academy that develops and educates young talents of
classical music, called Branimir Slokar Academy (BSA).
How the final design was conceived
Visual identity for academy derives from the music itself. With a method of sound visualization
we transformed the initials (BSA) into three patterns and combine them into a symbol.
Indication of how successful the outcome was in the market
Branimir Slokar Academy is not only increasing in number of audience on their concerts, it also
increases its reach all over the world by applying young musicians on its masterclasses in
Slovenia.