| Title | SUNFEEL |
| Brand | GAMMA PLUS |
| Product/Service | CANNED GOODS |
| Category |
D01. FOODS |
|
Entrant Company
|
OTVETDESIGN St. Petersburg, RUSSIA
|
|
Advertising Agency
|
OTVETDESIGN St. Petersburg, RUSSIA
|
Credits
| Vladimr Fedoseev |
:OTVETDESIGN |
Creative Director |
| Arina Yushkevich |
:OTVETDESIGN |
Art Director |
| Elena Kobeleva |
:OTVETDESIGN |
Designer |
| Suzanna Belkina |
:OTVETDESIGN |
Designer |
| Alexander Bakin |
:OTVETDESIGN |
Account Manager |
| Tatiana Pankova |
:OTVETDESIGN |
Account Director |
Brief Explanation
Similarity of products in a given product category.
The Brief
What differs vegetables grown in the sunlight from their fellow creatures pined in the stuffy glasshouses? Zest for life! They know what the real not the electric Sun is. Sunfeel™ selects natural fruit and vegetables from the very south where there are a lot of sunshine, day light and the good! Therefore we decided to give the trade mark a bit ruffian-like but easy-natured character inherent by the fancy free fruit and vegetables only. In the label self-sufficient and self-confident children of nature are looking at us through the sunglasses. No additives and chemicals, pure beauty and force of attraction.
How the final design was conceived
At the heart of the brand is an idea that has been the guiding star all the way.
Indication of how successful the outcome was in the market
Very successful.