Title	BENTLEY BRAND BOOK
Brand	BENTLEY MOTORS
Product/Service	BOOK
Category	A05. PUBLICATIONS
Entrant Company	KIRCHERBURKHARDT Berlin, GERMANY
Advertising Agency	IIBK (KIRCHERBURKHARDT) Berlin, GERMANY

Brief Explanation

The book should amplify these characteristics by way of its design and production. The content should be powerful, engaging and inspiring, and the styling should envelop the reader in the heritage of Bentley, as well as the ways in which the brand has modernised over the years.

The Brief

To create a brand book that creatively communicates the core Bentley brand and showcases the luxury and performance of its products.

How the final design was conceived

“Bentley – The Book” is a beautiful coffee table book that allows a reader to explore the world of Bentley: the world’s most luxurious car-maker. Over five chapters, it offers a stunningly visual and inspiring way to connect with the brand. 80% of the content consists of photographs, and 20% exists as text. The images intimately portray every facet of the Bentley brand, from its beginnings at Le Mans to the hand craftsmanship on display at its factory. Text is purposely sparse, and only provides interesting insights that elaborate on key points. In remembrance of Bentley’s innovative founder, whose mission was to “build a fast car, a good car, the best in its class”, timeless quotes from W.O. Bentley can be found throughout.

Indication of how successful the outcome was in the market

“Bentley – The Book” is designed and written by our agency, printed and distributed by TeNeues, who makes the book available for purchase on the internet and in bookshops across the world. The book is one of the central marketing tools for Bentley, and is used as a unique gift for all new Bentley owners, as well as a focal piece for international motor shows and other Bentley events.