| Title | DELTA LLOYD SAILING GAME |
| Brand | DELTA LLOYD |
| Product/Service | INSURANCES |
| Category |
A08. DIGITAL DESIGN |
|
Entrant Company
|
TBWA\NEBOKO Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
TBWA\NEBOKO Amsterdam, THE NETHERLANDS
|
Credits
| Yacco Vijn |
TBWA/NEBOKO |
Managing Creative Director |
| Bas Engels |
TBWA/NEBOKO |
Managing Creative Director |
| Marianne Herweijer |
TBWA/NEBOKO |
Client Services Director |
| Christian Van Der Ven |
TBWA/NEBOKO |
Account Manager |
| Bente Van Der Ark |
Eg/Worldwide |
Producer |
| Jan Jesse Bakker |
TBWA/NEBOKO |
Designer |
Brief Explanation
We wanted to create a seamless experience – not only by game(play) design, but also by making blowing into the mic of your mobile device to blow wind into the sail of the little boat a logical part of the gameplay. We did this by creating a design in which you hold the phone almost flat in front of your mouth - looking down on its screen so you can easily play while tilting and blowing wind. Since you would be looking down on your screen, we could immerse players by creating effects like whales blasting out water onto your screen.
The Brief
Delta Lloyd is an insurance company with a serious, somewhat corporate image. Our task was to make the brand more sympathetic to young families. Delta Lloyd has a long-standing sailing sponsorship. In the television commercial we use a sailing trip of a little boy as a metaphor for one's financial life. We decided to create an interactive version of the film and develop a fun game that kids (and their parents) can play on a smartphone or tablet. Blow into the microphone to move the little sailing boat forward and tilt the device to steer through all kinds of obstacles that are also featured in the film.
How the final design was conceived
The design followed function and concept: We wanted to create a mobile game in which the player could blow wind into the sail of the little boat, and where tilting the device would control the helm. Working from this we came to the logical conclusion to create a design in which you would look top-down on the screen of your device by holding the screen almost flat in front of your face (see presentation board.) Since this game is aimed specifically at kids, and we wanted to keep it simple, we decided to go for a minimalistic, illustrative style.
Indication of how successful the outcome was in the market
Over 16,000 app downloads and 40,000 games played to date. Average playing time of more than 5+ minutes. Target amount of players reached within two weeks.