| Title | ODE TO BEER |
| Brand | BRAND BEER |
| Product/Service | REDESIGN PACKAGING |
| Category |
D02. DRINKS |
|
Entrant Company
|
VBAT Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
VBAT Amsterdam, THE NETHERLANDS
|
Credits
| Eugene Bay |
VBAT |
Chairman/Brand Director |
| John Comitis |
VBAT |
Design Director |
| Susanne Leydes |
VBAT |
Account |
Brief Explanation
The returnable bottle needed to fit within the current standard bottling lines and carrier formats.
The Brief
BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.
BRIEF:
Develop a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality.
How the final design was conceived
The identity style goes to a handcrafted, illustrated piece, completely integrated to tell the rich story of Pilsener from the house of BRAND. The simplified lockup is harmonized with quirkiness characteristic to the local town Wijlre, Limburg. Inspired by the simplicity and honesty of this original Dutch Brewery and the original heritage bottles, the new bottle form with simple brewery embossing becomes a loyal tribute to the honesty of the brewmaster. Finished with a neck label alone, the signature green of BRAND history is stamped with the new motif and signed off with the handwritten message from the brewmaster.
Indication of how successful the outcome was in the market
Feels great - tastes delicious