Title	MANNEQUINS
Brand	PRO INFIRMIS
Product/Service	PRO INFIRMIS
Category	F01. PROMOTIONAL ITEM DESIGN & PHYSICAL BRAND COMMUNICATION
Entrant Company	JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency	JUNG von MATT/LIMMAT Zürich, SWITZERLAND

Name	Company	Position
Alexander Jaggy	Jung Von Matt/Limmat	Executive Creative Director
Mateo Sacchetti	Jung Von Matt/Limmat	Copywriter
Samuel Wicki	Jung Von Matt/Limmat	Copywriter
Daniel Serrano	Jung Von Matt/Limmat	Art Director
Lukas Frischknecht	Jung Von Matt/Limmat	Graphics
Marco Dettling	Jung Von Matt/Limmat	Account Supervisor
Danijel Sljivo	Jung Von Matt/Limmat	Account Executive
Roman Meister	Jung Von Matt/Limmat	Account Executive
Mario Goerres	Moch Figuren	Manufacturer Mannequins

Brief Explanation

We asked “Because who is perfect?” and wanted to create window display dummies that are not standardized like they usually are.

The Brief

Standards and ideals in fashion and beauty industry make it difficult for the disabled to be included in society. The non-profit organisation Pro Infirmis wanted to draw public attention to the fact that disabled people should be part of our society in every situation in life.

How the final design was conceived

The bodies of five people with various disabilities were measured precisely to create polished and lacquered window display dummies in the style of normal dummies – just deformed and thus very different.

Indication of how successful the outcome was in the market

On the International Day of Persons with Disabilities, these deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse, one of the world’s most elegant shopping streets. The campaign successfully fights against the exclusion of disabled by questioning norms. First in Switzerland, now worldwide: In conjunction with the Bahnhofstrasse shops, which allowed the mannequins to appear for longer than planned, there now are several requests (e.g. from New York) to arrange the same event. A local event is becoming a global movement.