Title	GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
Brand	GERMAN RED CROSS
Product/Service	BLOOD DONATION
Category	D03. NON-FOOD
Entrant Company	JUNG von MATT Hamburg, GERMANY
Advertising Agency	JUNG von MATT Hamburg, GERMANY

Name	Company	Position
Dörte Spengler/Ahrens	Jung Von Matt AG	Executive Creative Director
Jan Rexhausen	Jung Von Matt AG	Executive Creative Director
Katia Kraus	Jung Von Matt AG	Managing Director
Christoph Metzelder	Jung Von Matt AG	Managing Director
Raphael Brinkert	Jung Von Matt AG	Managing Director
Julia Schreiber	Jung Von Matt AG	Project Manager
Lisa Währer	Jung Von Matt AG	Project Manager
Mhoch4	Mhoch4	Pr/Marketing/Production
Felix Fenz		Creative Director
Robin Stam	Jung Von Matt AG	Copywriter
Savina Mokreva	Jung Von Matt AG	Art Director
Danilo Kloefer	Jung Von Matt AG	Agency Producer
Sören Brandenburg	Jung Von Matt AG	Director
Nadine Dominicus	N/S	Producer
Anna/Lena Tisson	Mhoch4	Producer
Bettina Ballhause	N/S	Producer
Hendrik Bleier	N/S	Editor
Victor Segovia Navarro	N/S	Idea
Javier Gelpi De Fez	N/S	Idea
Jürgen Alswede	N/S	Camera

Brief Explanation

For "Give Blood. Give Power.", famous soccer players from Germany donated their blood for sick children. They fuction as role models for amateur soccer players and other fans in a big PR-campaign. As most children in Germany are huge soccer fans, the idea of having the blood of their favorite football player running through their veins encourages them and gives new hope. Therefore, we created special labels for the blood bags which show the football idols who joined them in their fight and donated blood for them.

The Brief

Every day, about 17.000 people in Germany are in need of blood. To fulfill this enormous need, the German Red Cross needed a campaign to get more blood donors.

How the final design was conceived

Instead of redesigning the blood bags (which was not possible due to severe medical restrictions), we made replaceable banderoles which featured the soccer players that participated in the action. For the campaign we also designed a logo, inspired by the signets of german soccer clubs.

Indication of how successful the outcome was in the market

"Give blood. Give Power." was picked up by national media (TV and press) and, with the support of all participating soccer stars, was published on almost 500 online news sites, blogs, online video platforms and on social media like Facebook, Youtube and Twitter. Good for a total of 18 million views. Free media earnings as a result of the campaign were over 1,5 Million Euro. In just the first three weeks of the campaign over 9000 amateur soccer players registered as new donors. And the sick children got more hope, the effect of this only time will tell...