GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
Title | GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN |
Brand | GERMAN RED CROSS |
Product/Service | BLOOD DONATION |
Category |
D03. NON-FOOD |
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
Credits
Dörte Spengler/Ahrens |
Jung Von Matt AG |
Executive Creative Director |
Jan Rexhausen |
Jung Von Matt AG |
Executive Creative Director |
Katia Kraus |
Jung Von Matt AG |
Managing Director |
Christoph Metzelder |
Jung Von Matt AG |
Managing Director |
Raphael Brinkert |
Jung Von Matt AG |
Managing Director |
Julia Schreiber |
Jung Von Matt AG |
Project Manager |
Lisa Währer |
Jung Von Matt AG |
Project Manager |
Mhoch4 |
Mhoch4 |
Pr/Marketing/Production |
Felix Fenz |
|
Creative Director |
Robin Stam |
Jung Von Matt AG |
Copywriter |
Savina Mokreva |
Jung Von Matt AG |
Art Director |
Danilo Kloefer |
Jung Von Matt AG |
Agency Producer |
Sören Brandenburg |
Jung Von Matt AG |
Director |
Nadine Dominicus |
N/S |
Producer |
Anna/Lena Tisson |
Mhoch4 |
Producer |
Bettina Ballhause |
N/S |
Producer |
Hendrik Bleier |
N/S |
Editor |
Victor Segovia Navarro |
N/S |
Idea |
Javier Gelpi De Fez |
N/S |
Idea |
Jürgen Alswede |
N/S |
Camera |
Brief Explanation
For "Give Blood. Give Power.", famous soccer players from Germany donated their blood for sick children. They fuction as role models for amateur soccer players and other fans in a big PR-campaign. As most children in Germany are huge soccer fans, the idea of having the blood of their favorite football player running through their veins encourages them and gives new hope. Therefore, we created special labels for the blood bags which show the football idols who joined them in their fight and donated blood for them.
The Brief
Every day, about 17.000 people in Germany are in need of blood. To fulfill this enormous need, the German Red Cross needed a campaign to get more blood donors.
How the final design was conceived
Instead of redesigning the blood bags (which was not possible due to severe medical restrictions), we made replaceable banderoles which featured the soccer players that participated in the action. For the campaign we also designed a logo, inspired by the signets of german soccer clubs.
Indication of how successful the outcome was in the market
"Give blood. Give Power." was picked up by national media (TV and press) and, with the support of all participating soccer stars, was published on almost 500 online news sites, blogs, online video platforms and on social media like Facebook, Youtube and Twitter. Good for a total of 18 million views. Free media earnings as a result of the campaign were over 1,5 Million Euro. In just the first three weeks of the campaign over 9000 amateur soccer players registered as new donors. And the sick children got more hope, the effect of this only time will tell...