| Title | #DREAMON |
| Brand | UNO FLÜCHTLINGSHILFE |
| Product/Service | #DREAMON ALARM APP |
| Category |
A08. DIGITAL DESIGN |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Production Company
|
NEVEREST Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Christoph Everke |
Serviceplan |
Executive Creative Director |
| Alexander Nagel |
Serviceplan |
Executive Creative Director |
| Katharina Keith |
Serviceplan |
Creative Director |
| Matthaeus Frost |
Serviceplan |
Creative Director |
| Daniel Gassner |
Serviceplan |
Copywriter |
| Dimitrios Arampatzioglou |
Serviceplan |
Art Director |
| Marko Savic |
Serviceplan |
Art Director |
| Marc Mader |
Serviceplan |
Account Director |
| Milan Polimac |
Polygone Solutions |
Programmer |
| Maggy Fischer |
Neverest |
Agency Producer |
Brief Explanation
There were two key objectives:
1. to make the UNO Flüchtlingshilfe e.V. as well as their goals and projects more popular, especially among younger people, because they represent the next generation of supporters and donators.
2. to generate donations to help those people who don’t even have a place to sleep.
The biggest challenge was not only to reach as many people as possible without big spendings, but also to differ and distinguish our clients from all the other organisation fighting for support.
The Brief
In 2013 51, 2 million people were forcibly displaced worldwide, which made it one of the most challenging years for the UN Refugee Agency and their German partner, the UNO-Flüchtlingshilfe e.V. In search of new ways to generate donations, we developed an App, that turned an everyday item into an item everyone can donate with every day: the #dreamon App. An Alarm-App, that collects 10 US-Cents every time you press the Snooze-Button. This way you can stay 10 minutes longer in bed and help those people that don’t even have a place to sleep. The target-audience were men and women aged 18+.
How the final design was conceived
#dreamon is an alarm app. So it’s the first thing you see in the morning. That’s why it was important to develop a design, that’s easy to understand and to use. Because, finally, people are half asleep when the alarm is ringing.
Also our design should be beautiful. It can’t be wrong, if the first thing you see every day is beautiful.
Last but not least we wanted the user to experience the moment of donating as emotional, positive and direct as possible. That’s why we created an animation to vividly translate the donation-process in a visual way.
Indication of how successful the outcome was in the market
Our campaign as well as the #dreamon App itself only started short time ago. And we have already been able to win a partner, that helps us to tell the world about #dreamon. A real big player: o2. This cooperation made it possible to reach more than 25 million o2 costumers at once and spread our message faster than anyone could have expected.