PRESIDENTTI 3D COFFEE BOX
| Title | PRESIDENTTI 3D COFFEE BOX |
| Brand | PAULIG |
| Product/Service | COFFEE |
| Category |
F01. PROMOTIONAL ITEM DESIGN & PHYSICAL BRAND COMMUNICATION |
|
Entrant Company
|
SEK & GREY Helsinki, FINLAND
|
|
Advertising Agency
|
SEK & GREY Helsinki, FINLAND
|
|
Advertising Agency 2
|
GREAT APES Helsinki, FINLAND
|
|
Media Agency
|
TOINEN PHD, FINLAND
|
Credits
| Sami Kelahaara |
SEK/GREY |
Art Director |
| Mikko Martikainen |
SEK/GREY |
Copywriter |
| Tanja Valo |
SEK/GREY |
Project Director |
| Jari Aalto/Setälä |
SEK/GREY |
Brand Development Director |
| Tanja Antikainen |
SEK/GREY |
Brand Producer |
| Roope Nevander |
SEK/GREY |
Planner |
| Jari Ullakko |
SEK/GREY |
Creative Director |
| Mikko Sairio |
Great Apes Ltd |
Lead Developer |
| Niko Sipilä |
Great Apes Ltd |
Art Director |
| Mikko Saario |
Great Apes Ltd |
Developer |
| Sami Blick |
Great Apes Ltd |
Developer |
| Mika Mäkinen |
Great Apes Ltd |
Illustrator |
| Constantin Freche |
Great Apes Ltd |
Designer |
| Minna Pinola |
SEK Public |
Account Director/Planner |
| Jenny Paulamäki |
SEK Public |
Communications Consultant |
| Susanna Virkkula |
Toinenphd |
Planner |
| Mikko Peltomäki |
Toinenphd |
Marketing Architect |
| Laura Hedman |
Toinenphd |
Producer |
| Vesa Pesonen |
My Brother Houdini |
3d Illustrator |
| Henrik Rydberg |
Shapeways |
Director Of User Experience |
Brief Explanation
Presidentti has been the most prestigious coffee brand in Finland since 1929.
For generations it's been known as a coffee for festive occasions.
Our challenge was to make Presidentti appealing for a younger, coffee savvy generation.
But they had pretty much seen it all.
What could possibly blow their minds in a Coffee Box design?
The Brief
Help a traditional festive coffee Presidentti, become appealing for younger generation
and a brand driven by curiosity.
Create a design coffee container that symbolizes this curiosity.
Utilize the brand’s new hexagonal pattern.
How the final design was conceived
Instead of making just one design, we wanted unleash the power of people’s curiosity - and created something they hadn’t seen before.
We introduced the Presidentti 3D Coffee Box that lets anyone design their own custom made coffee container online and have it sent to their homes as a 3D printed product.
Now everyone can be a designer, since 3D printing brings their designs to life.
Indication of how successful the outcome was in the market
Being you own designer truly inspired our target audience:
The average time spent on site is 6:14.
After three weeks, there have been over 53.000 unique visitors
and over 3.000 unique designs have been created.
In addition to Finland,
designs have been made around the world in
Europe, US, Brazil, China and India.
To our knowledge, this is the first time in the world consumers have
been able to shape and design their own branded product.
Still the biggest merit of this case is that it has given the client a head start to utilize mass customization.