CIRCUS ZONDER HANDEN MODULAR POSTERS
Title | CIRCUS ZONDER HANDEN MODULAR POSTERS |
Brand | CIRCUS ZONDER HANDEN |
Product/Service | CIRCUS SCHOOL |
Category |
A01. POSTERS |
Entrant Company
|
BOWLING BRUSSELS, BELGIUM
|
Advertising Agency
|
BOWLING BRUSSELS, BELGIUM
|
Credits
Christophe Ghewy |
Bowling |
Associate Creative Director |
Gwenn Nevelsteen |
Bowling |
Associate Strategic Director |
Dimitri Mundorff |
Bowling |
Client Service Director |
Soraya Hellara |
Bowling |
Account Manager |
Tim Colmant |
Freelance |
Illustrator |
Brief Explanation
Create a low-budget but impactful and outstanding campaign to create awareness and increase the subscriptions.
The graphical identity has two target groups: underprivileged children and the Hip youngsters. So the graphical style has to be accessible but not childish.
The Brief
Create awareness around the organization 'Circus Zonder Handen'.
The Brussels circus school “Circus Zonder Handen” faces next to its sporting challenge also a social challenge. It’s an urban meeting place where children with different backgrounds help each other to overcome their physical boundaries.
How the final design was conceived
We created a series of ten modular posters to increase visibility in Brussels. By combining posters we created different circus worlds. Those worlds were related to the several classes of the circus school.
Indication of how successful the outcome was in the market
After the campaign their classes were fully booked.