Title	CIRCUS ZONDER HANDEN MODULAR POSTERS
Brand	CIRCUS ZONDER HANDEN
Product/Service	CIRCUS SCHOOL
Category	A01. POSTERS
Entrant Company	BOWLING BRUSSELS, BELGIUM
Advertising Agency	BOWLING BRUSSELS, BELGIUM

Name	Company	Position
Christophe Ghewy	Bowling	Associate Creative Director
Gwenn Nevelsteen	Bowling	Associate Strategic Director
Dimitri Mundorff	Bowling	Client Service Director
Soraya Hellara	Bowling	Account Manager
Tim Colmant	Freelance	Illustrator

Brief Explanation

Create a low-budget but impactful and outstanding campaign to create awareness and increase the subscriptions. The graphical identity has two target groups: underprivileged children and the Hip youngsters. So the graphical style has to be accessible but not childish.

The Brief

Create awareness around the organization 'Circus Zonder Handen'. The Brussels circus school “Circus Zonder Handen” faces next to its sporting challenge also a social challenge. It’s an urban meeting place where children with different backgrounds help each other to overcome their physical boundaries.

How the final design was conceived

We created a series of ten modular posters to increase visibility in Brussels. By combining posters we created different circus worlds. Those worlds were related to the several classes of the circus school.

Indication of how successful the outcome was in the market

After the campaign their classes were fully booked.