CIRCUS ZONDER HANDEN FACEBOOK
Title | CIRCUS ZONDER HANDEN FACEBOOK |
Brand | CIRCUS ZONDER HANDEN |
Product/Service | CIRCUS SCHOOL |
Category |
A08. DIGITAL DESIGN |
Entrant Company
|
BOWLING BRUSSELS, BELGIUM
|
Advertising Agency
|
BOWLING BRUSSELS, BELGIUM
|
Credits
Christophe Ghewy |
Bowling |
Associate Creative Director |
Gwenn Nevelsteen |
Bowling |
Associate Strategic Director |
Dimitri Mundorff |
Bowling |
Client Service Director |
Jan Sidgwick |
Bowling |
Head Of Studio |
Karel De Mulder |
Bowling |
Concept Provider |
Tim Colmant |
Freelance |
Illustrator |
Brief Explanation
Create a low-budget but impactful and outstanding action for social media to create awareness and increase the subscriptions.
The graphical identity has two target groups: underprivileged children and the Hip youngsters. So the graphical style has to be accessible but not childish.
The Brief
Create awareness around the organization 'Circus Zonder Handen'.
The Brussels circus school “Circus Zonder Handen” faces next to its sporting challenge also a social challenge. It’s an urban meeting place where children with different backgrounds help each other to overcome their physical boundaries.
How the final design was conceived
We created a series of films to increase visibility on social media by combining different video's. We literally proofed that young people are able to fly, throw, jump higher.
The character of the circus school juggles even through 3 facebook video frames.
Indication of how successful the outcome was in the market
The interaction between the three facebook video frames created a higher impact on the facebook timeline.