Winners & Shortlists

CIRCUS ZONDER HANDEN FACEBOOK

TitleCIRCUS ZONDER HANDEN FACEBOOK
BrandCIRCUS ZONDER HANDEN
Product/ServiceCIRCUS SCHOOL
Category A08. DIGITAL DESIGN
Entrant Company BOWLING BRUSSELS, BELGIUM
Advertising Agency BOWLING BRUSSELS, BELGIUM
Credits
Name Company Position
Christophe Ghewy Bowling Associate Creative Director
Gwenn Nevelsteen Bowling Associate Strategic Director
Dimitri Mundorff Bowling Client Service Director
Jan Sidgwick Bowling Head Of Studio
Karel De Mulder Bowling Concept Provider
Tim Colmant Freelance Illustrator

Brief Explanation

Create a low-budget but impactful and outstanding action for social media to create awareness and increase the subscriptions. The graphical identity has two target groups: underprivileged children and the Hip youngsters. So the graphical style has to be accessible but not childish.

The Brief

Create awareness around the organization 'Circus Zonder Handen'. The Brussels circus school “Circus Zonder Handen” faces next to its sporting challenge also a social challenge. It’s an urban meeting place where children with different backgrounds help each other to overcome their physical boundaries.

How the final design was conceived

We created a series of films to increase visibility on social media by combining different video's. We literally proofed that young people are able to fly, throw, jump higher. The character of the circus school juggles even through 3 facebook video frames.

Indication of how successful the outcome was in the market

The interaction between the three facebook video frames created a higher impact on the facebook timeline.