UKRAINIAN DESIGN: THE VERY BEST OF
Title | UKRAINIAN DESIGN: THE VERY BEST OF |
Brand | ALL-UKRAINIAN ADVERTISING COALITION |
Product/Service | DESIGN FESTIVAL |
Category |
A04. STATIONERY |
Entrant Company
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Advertising Agency
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
Mykola Kovalenko |
Saatchi/Saatchi Ukraine |
Art Director |
Anastasiia Churbanova |
Saatchi/Saatchi Ukraine |
Designer |
Brief Explanation
We wanted to overbid ourselves. New corporate identity has references to our previous works for this festival, but it is still self-sufficient and interesting at the same time.
The Brief
Design the very best of - Ukrainian design festival, which already takes places 3 years in a row. We need to create unique identity to attract maximum attention of Ukrainian and foreign designers.
How the final design was conceived
For the basis of corporate identity, we used the festival’s logo - the trident crown. We created a catchy, slightly pop art-style pattern, which became the image for advertising posters.
Indication of how successful the outcome was in the market
The number of submitted works increased in comparison to the past year.