Title | KAZKOVA MAYSTERNIA |
Brand | KAZKOVA MAYSTERNIA GIFT SHOP |
Product/Service | GIFT SHOP |
Category |
A04. STATIONERY |
Entrant Company
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Advertising Agency
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
Mykola Kovalenko |
Saatchi/Saatchi Ukraine |
Art Director |
Anastasiia Churbanova |
Saatchi/Saatchi Ukraine |
Designer |
Brief Explanation
We need to create corporate identity with philosophy of tender hand-made gifting.
The Brief
New hand-made gift store Kazkova Maysternia opened in Kyiv.
How the final design was conceived
Everything talks on hand-made nature of that store: soft and delicate font, complicated blue combined with a clay color.
Indication of how successful the outcome was in the market
In just the first week of the store there appeared regular customers.