| Title | PAPER SHOWREEL |
| Brand | GVARDIYA PRODUCTION COMPANY |
| Product/Service | PRODUCTION COMPANY |
| Category |
A06. SELF PROMOTION |
|
Entrant Company
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
|
Advertising Agency
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
| Kirill Chistyakov |
Saatchi/Saatchi Ukraine |
Creative Director |
| Konstantin Schneider |
Saatchi/Saatchi Ukraine |
Art Director |
| Nikolay Kovalenko |
Saatchi/Saatchi Ukraine |
Designer |
| Oleksandr Lytvyn |
Saatchi/Saatchi Ukraine |
Designer |
| Oleksandra Kochubey |
Saatchi/Saatchi Ukraine |
Copywriter |
Brief Explanation
The challenge was to combine graphics with new technologies used by a modern production-studio.
The Brief
Gvardiya is one of the largest production studios in Ukraine. It was necessary to create corporate identity which would emphasize it and would speak for itself.
How the final design was conceived
We created a paper show-reel.
Indication of how successful the outcome was in the market
Each element of the corporate identity is unique, because it carries the particle of production studio achievements.