| Title | AAGAARD |
| Brand | JENS J. AAGAARD |
| Product/Service | CORPORATE IDENTITY |
| Category |
A09. 360 BRAND & IDENTITY EXPERIENCE |
|
Entrant Company
|
CLAUS RYSSER OGIHARA Copenhagen, DENMARK
|
|
Advertising Agency
|
PRYHL Odense, DENMARK
|
Credits
| Claus Rysser Ogihara |
Clausrysser.com |
Graphic Designer |
| Claus Rysser Ogihara |
Clausrysser.com |
Art Director |
| Steen Evald |
Steenevald.com |
Photographer |
| Signe Vilstrup |
Tomorrowmanagement.com |
Photographer |
| Mads Ziegler |
Jens J. Aagaard A/S |
Other Credits |
| Sofie Grøndal |
Jens J. Aagaard A/S |
Other Credits |
| Christian Heetkamp |
Pryhl A/S |
Account Director |
| Birgit Hegedahl |
Pryhl A/S |
Account Manager |
| Søren Jespersgaard Albrechtsen |
Supertrooper.dk |
Animation |
Brief Explanation
The main challenge was to design a unique and memorable identity based on a timeless concept that would reflect the classic design and quality of the jewellery.
The key objective was to add value to the Aagaard brand - To gain a strong and timeless brand position.
A complete Design manual was made to ensure consistency across Aagaard jewellery’s packaging, catalogues and communication.
The Brief
Founded in 1946 by Jens J. Aagaard in Denmark, Aagaard jewellery is one of Scandinavia's leading Jewellery companies with distribution in Scandinavia, Europe, Australia and the USA.
Being a well established jewellery retailer they needed their brand to become more visible and recognizable on a consumer level, adding more value and recognition into the Aagaard brand.
The client wanted to revitalize and create a unique visual concept, making the brand reflect their classic Danish design and high quality jewellery with visibility across all communication platforms.
How the final design was conceived
The simple, yet sophisticated solution came from the unique part of the name: the 4 “A” letters.
Creating a basic graphic structure to be used on covers using a single “A” letter and a supplementary unique diamond pattern constructed from the 4 “A” letters.
Additionally making it possible to tell engaging stories: “A” moment to remember, “A” story about us, “A” world of jewellery...
Keeping all future communication based on the DNA of the “Aagaard” brand and it’s founder, Jens J. Aagaard, and ensuring a memorable yet timeless brand experience.
Indication of how successful the outcome was in the market
Having implemented the new identity, across the line, Aagaard jewellery has experienced very positive customer & retailer feedback with highly increased sales and optimized brand recognition. Having a timeless concept also gives the opportunity to keep building brand knowledge and adding value to the Aagaard brand.
Currently Aagaard is expanding even further on the global market, becoming a significant international player, and is currently looking into launching flagship stores in the capitals of Scandinavia.