| Title | DARU |
| Brand | DARU - DANISH ADVENTURE RACE UNION |
| Product/Service | LOGO DESIGN & IMPLEMENTATION |
| Category |
B01. LOGO DESIGN |
|
Entrant Company
|
CLAUS RYSSER OGIHARA Copenhagen, DENMARK
|
|
Advertising Agency
|
CLAUS RYSSER OGIHARA Copenhagen, DENMARK
|
Credits
| Claus Rysser Ogihara |
Clausrysser.com |
Graphic Designer |
| Claus Rysser Ogihara |
Clausrysser.com |
Art Director |
| Lars Bukkehave |
DARU |
Other Credits |
| Martin Paldan |
Martinpaldan.com |
Photographer |
| Ulrik Hasemann |
Hasemannphotos.com |
Photographer |
| Ninett Ogihara |
Ogigallery.com |
Photographer |
| Søren Jespersgaard Albrechtsen |
Supertrooper.dk |
Animation |
Brief Explanation
Adventure race is about raw strength, endurance and physical condition but the team is the most important part.
The main challenge was to create a logo that could express the flexibility and broadness of the sport while maintaining a simple and masculine expression.
The key objective was to make the sport visible and attractive during races and online.
The primary focus was to create a design with a strong impact on flags, banners and other race elements. Classic materials, such as business cards and letterheads, where secondary.
The Brief
Adventure race is a sport that combines two or more endurance disciplines. Teams of 2-4 people compete in races lasting from 1-10 days. Teams plan their own route between checkpoints and must finish together.
The main disciplines are: Trek, Kayak, Bike, Climb.
DARU (Danish Adventure Race Union) is a non- profit organization, created with a vision to unite and improve the quality of the sport and join the Sports Confederation of Denmark (DIF). They needed to make the sport more attractive and visible, while expressing the energy and rawness of the sport.
How the final design was conceived
The basic inspiration for the Daru logo came from the headlights of the 4 team members.
The 4 yellow dots also symbolize the union and race waypoints.
The DARU logo was constructed around the circles using custom designed stencil letters.
The shapes of each letter refers to the main disciplines: Trek, Kayak, Bike, Climb.
The final logo is iconic and masculine while still containing the fundamental story of the sport. The logo is used to create a unique and flexible graphical pattern, which supports the spirit of the sport and its many variations.
Indication of how successful the outcome was in the market
After presenting the implementation of the new logo to the Sports Confederation of Denmark (DIF), Daru is currently in dialogue about joining. Hereby gaining the support & benefits to make the sport grow even stronger.
DARU has also received positive feedback from their local community and gained the attention of many international Adventure Race organizations and news media. DARU have increased their number of members significantly, building a solid foundation for the future generation of Adventure racers.