MESUT OEZIL BRAND IDENTITY
| Title | MESUT OEZIL BRAND IDENTITY |
| Brand | OEZIL MARKETING |
| Product/Service | MESUT OEZIL |
| Category |
B01. LOGO DESIGN |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Helmut Meyer |
Ogilvy Germany |
Executive Creative Director |
| Asae Tanaka/Esra Bueyuekdoganay |
Ogilvy Germany |
Art Director |
| Dr. Stephan Vogel |
Ogilvy Germany |
Copywriter |
| Thomas Strerath |
Ogilvy Germany |
Account Management |
| Florian Avdic |
Ogilvy Germany |
Planner |
| Helmut Meyer |
Ogilvy Germany |
Designer |
Brief Explanation
We created a letter that only belongs to Mesut Oezil.
The Brief
A brand logo so simple like those of Nike, Apple.
How the final design was conceived
A logo so simple that a child can draw it into the sand with its fingers.
Indication of how successful the outcome was in the market
Mesut Oezil wears it everywhere, for example at international football matches.