Title	TEERENPELI BEERS
Brand	TEERENPELI
Product/Service	BEER
Category	D02. DRINKS
Entrant Company	KUUDES KERROS Helsinki, FINLAND
Advertising Agency	KUUDES KERROS Helsinki, FINLAND

Name	Company	Position
Tomi Teckenberg	Kuudes Kerros	Design Lead
Johannes Hirvonsalo	Kuudes Kerros	Account Director
Vesa Viljakainen	Kuudes Kerros	Designer
Tony Eräpuro	Kuudes Kerros	Designer
Taru Moilanen	Kuudes Kerros	Illustrator
Mikko Mäkinen	Kuudes Kerros	Copywriter
Jari Danielsson	Kuudes Kerros	Strategy Director
Jari Mämmi	Teerenpeli Panimo/Tislaamo	Marketing Manager
Anssi Pyysing	Teerenpeli Panimo/Tislaamo	Managing Director
Marianne Pyysing	Teerenpeli Panimo/Tislaamo	Development Director

Brief Explanation

The biggest problem was that our design had to be accepted by both beer enthusiasts and consumers who never had a bottle of high quality special beer. Another challenge we faced was that every variant had to be clearly distinctive with its own character, but together they need to form a powerful facade on the shelf.

The Brief

Teerenpeli beer wanted to find its way from restaurants to consumer stores. We were given a task to redefine and reposition the brand, and to communicate it with new cohesive packaging design.

How the final design was conceived

As a result of an extensive market and consumer research, we found out that people come to Teerenpeli restaurants because they want enjoy a good company, not to show off with their beer snobbery. We created a brand concept that lets customers focus on those enjoyable moments with simple yet high quality beer. We wanted to make the communication so simple, that it is easy for even a newbie to buy a bottle of Teerenpeli beer. Every bottle has now a personalized, unique character with a funny name and a hat. Easy to choose and easy to talk about.

Indication of how successful the outcome was in the market

The ergonomic functionality of the bottle is naturally very good. More importantly, the package now communicates Teerenpeli brand as it should be.