| Title | STROKES OF FREEDOM |
| Brand | VIARCO |
| Product/Service | VIARCO |
| Category |
C02. INSTALLATION AND ENVIROMENT BRAND EXPERIENCE |
|
Entrant Company
|
MSTF PARTNERS Lisbon, PORTUGAL
|
|
Advertising Agency
|
MSTF PARTNERS Lisbon, PORTUGAL
|
Credits
| Susana Sequeira/Lourenço Thomaz |
Mstf Partners |
Executive Creative Director |
| Daniel Palma |
MSTF Partners |
Creative Director |
| Sara Couto |
MSTF Partners |
Copywriter |
| Daniel Palma/Vasco Thomaz |
Mstf Partners |
Art Director |
| Daniel Palma |
Mstf Partners |
Designer |
| Ricardo Figueira |
MSTF Partners |
Illustration |
| Duarte Azevedo |
MSTF Partners |
Account Executive |
| Patrick Stilwell |
MSTF Partners |
Planner |
| Pedro Domingos/Duarte Lemos |
MSTF Partners |
Producer |
Brief Explanation
Promote Viarco, the brands art gallery and strengthening the role of art supporting.
The Brief
In 2014, Portugal celebrated the 40th anniversary of the 1974 Freedom Revolution and Viarco, the oldest and unique portuguese pencil factory, wanted to celebrate the date.
How the final design was conceived
“The blue pencil”. The "Olympic 291" pencil produced by Viarco, the oldest and unique portuguese pencil factory, made history for the worst reasons. The dictatorial regime that ruled the country for decades used it for scratching ideas, silencing voices and opinions.
Indication of how successful the outcome was in the market
Five months after the opening, the exhibit was seen by over 4 thousand visitors and the portrays had several buying offers from private collectors.