| Title | WILDTATTOO |
| Brand | WWF RUSSIA |
| Product/Service | WWF RUSSIA |
| Category |
B03. ILLUSTRATION |
|
Entrant Company
|
FRIENDS MOSCOW Moscow, RUSSIA
|
|
Advertising Agency
|
FRIENDS MOSCOW Moscow, RUSSIA
|
|
Advertising Agency 2
|
CHARMER STUDIO Moscow, RUSSIA
|
Credits
| Alexander Zavatskiy |
Friends Moscow |
Creative Director/Art Director |
| Maxim Ponomarev |
Friends Moscow |
Creative Director/Copywriter |
| Alexey Pushkarev |
Friends Moscow |
Designer |
| Daria Davydova |
Friends Moscow |
Account Director |
| Ruslan Idiyatov |
|
Motion Designer |
| Alexander Starostin |
Barbershop Production |
Director |
| Andrey Svetov |
|
Tattoo Artists |
| Scott Move |
|
Tattoo Artists |
| Valentin Hirsch |
|
Tattoo Artists |
| Dmitriy Yusin |
|
Tattoo Artists |
| Sasha Unisex |
|
Tattoo Artists |
| Mike Kolesnikov |
|
Tattoo Artists |
| Ien Levin |
|
Tattoo Artists |
| Dmitry Zakharov |
|
Tattoo Artists |
| Nikita Broslavskiy |
|
Tattoo Artists |
| Sergey Gusak |
|
Tattoo Artists |
| Andrey Yurevich |
|
Tattoo Artists |
| Herman Ix |
|
Tattoo Artists |
| Sergey Berlin |
|
Tattoo Artists |
| Andrey Kichatiy |
|
Tattoo Artists |
Brief Explanation
Сhallenge:
To collect new contacts for WWF Russia from young audience - people who usually do not participate in WWF activations.
Objectives:
To get more than 5 000 000 impressions
To get as many new e-mails as possible
The Brief
Our goal was to bring attention of a new audience
to the problem of endangered species and to collect
new contacts for WWF Russia for further communication between the fund and the people.
How the final design was conceived
Tattoos have already become an integral part of pop culture.
Especially those depicting animals. We invited the best tattoo artists
from around the globe to create 14 unique tattoos so that people
could not only preserve an image of a rare animal on their skin
but also preserve its life.
Indication of how successful the outcome was in the market
We've made a huge buzz around this project in Russia and around the world among young audience and communities of tattoo, design and advertising.
Results:
14 happy people with unique tattoos.
More than 1000 people who were ready to donate their skin for tattoo.
More than 100 free publications in world famous mass media around the globe.
Total reach of the project - 80 000 000 people.
Total free media value amounted to $ 500 000.