Title | THE SINGING STAMP |
Brand | FLEMISH RADIO CHOIR |
Product/Service | CLASSICAL MUSIC |
Category |
A02. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS |
Entrant Company
|
HAVAS WORLDWIDE BRUSSELS, BELGIUM
|
Advertising Agency
|
HAVAS WORLDWIDE BRUSSELS, BELGIUM
|
Credits
Jorrit Hermans |
Havas Worldwide Brussels |
Executive Creative Director |
Tom Loockx |
Havas Worldwide Brussels |
Executive Creative Director |
Julie Vanderbeck |
Havas Worldwide Brussels |
Art Director |
Matthew Lootens |
Havas Worldwide Brussels |
Copywriter |
Thea Van Damme |
Havas Worldwide Brussels |
Creative Intern |
Lies Vandenbergh |
Havas Worldwide Brussels |
Creative Intern |
Ellen Sonck |
Havas Worldwide Brussels |
Account Manager |
Vicky Cloosen |
Havas Worldwide Brussels |
Account Executive |
Yann Balbaert |
Havas Worldwide Brussels |
Head Of Digital |
Regine Heymans |
Havas Worldwide Brussels |
Traffic Manager |
Nicolas Willot |
Havas Worldwide Brussels |
Digital Design |
Olivier Janssen |
Havas Worldwide Brussels |
Project Manager |
Marcel Lennartz |
Marcel Lennartz |
Cameraman |
Motormusic |
Motormusic |
Sound Studio |
Julie Vanderbeck |
Havas Worldwide Brussels |
Graphic Design |
Hervé Niquet |
Flemish Radio Choir |
Music Director |
Véronique Bossaert |
Brussels Philharmonic |
Marketing Director |
Nico Moernaut |
Brussels Philharmonic |
Communications Assistant |
Ann Voorspoels |
Havas Worldwide Brussels |
Managing Director |
Brief Explanation
Challenges:
How to sell out a concert series of classical choir music by Brahms?
How to interest and attract a younger audience?
How to handle big expectations on a small budget?
The Brief
Client brief:
We are producing a vocal concert series about the correspondence between the composer Brahms and Clara Schumann.
This event needs huge awareness among the general public.
We need to sell out the concerts in order to cover the production costs.
We would like to attract a younger audience to our classical choir music.
How the final design was conceived
First we analysed the technical needs to produce the augmented reality triggered by the stamp.
Then we met with the philately department of the Belgian national postal service to discuss the design requirements for a stamp.
Next we started designing stamps and started producing the visual and graphic elements necessary to produce it.
Once this was approved by the postal service, we launched the print work.
Indication of how successful the outcome was in the market
Result:
All the concerts sold out.
The Singing Stamp made headline news on television.
Collectors from all over the world bought our stamps.